Cibo d’Argento Al Fresco

It all started with a name—Argento—a family name that also means “silver.” The goal was to design a brand identity that felt unmistakably Italian while standing apart from the many wannabe-Italian labels already out there. We created a visual system that balanced heritage with modernity—rooted in classic Italian colors and textures, yet refreshed with a contemporary edge that made it both authentic and exciting. The build included a complete website redesign along with printed collateral such as packaging boxes and custom tissue paper.