BMW 7 Series - The 7 Senses
Direct Mail • Vendor Relations • Email • Custom Art
The BMW 7 Series—an icon of ultra-luxury—deserved nothing less than a campaign as refined as the car itself. To reach the exclusive audience of 7 Series clients, we designed a direct mailer that engaged all seven senses. The experience culminated in sound: leveraging BMW’s partnership with Bowers & Wilkins, whose speakers are featured in the 7 Series, we gifted recipients the latest Bowers & Wilkins headphones—an elegant reminder that true luxury is both seen and heard.
