Colgate Optic White x Jana Kramer
Celebrity Relationships • In-Store Displays • Social • Digital • Video
Colgate’s newest Optic White launch deserved the spotlight—so we gave it one, alongside country star Jana Kramer. For the third year in a row, Colgate® Optic White® partnered with the Country Music Association to tap into the energy of “The 50th Annual CMA Awards” and celebrate this milestone moment in country music. With Jana Kramer as our partner, we brought fans behind the scenes with exclusive beauty tips—like how to turn red-carpet glam into everyday style. The campaign came to life across in-store displays, social and digital creative, and a series of activations that kept the brand shining long after the curtain closed.
