Etienne Aigner Heritage
x History
Retail Store Build • Out Of Home • Print • Lifestyle • ECommerce • Celebrity Events
When I joined Etienne Aigner, the goal was to reestablish a heritage brand within the modern landscape of high-end women’s accessories and lifestyle. Leading seasonal photoshoots and campaign asset development, I helped drive a brand refresh that included a full website overhaul and national advertising placements in many of the world’s leading publications.
As we prepared to open the new SoHo flagship, we expanded the brand experience beyond the storefront by designing and custom-building a retail pop-up kiosk in Hudson Yards. Positioned in one of New York City’s busiest new retail destinations, the activation was created to maximize both visibility and sales while introducing the brand to a new generation of shoppers.
To build excitement around the new flagship store, advertising placements were strategically aligned with some of the world’s leading print publications, with a strong focus on the New York City and surrounding markets.
Out-of-home, oversized, and impossible to ignore. With so much heritage behind the brand, Etienne Aigner’s comeback story deserved to take center stage.
From doorknobs to seasonal window displays, every detail of the flagship store was thoughtfully selected and curated by my team. We worked tirelessly to create an experience that honored the brand’s rich heritage while seamlessly bringing it into the modern luxury landscape.
